Cycling: Serious About Your Sport

The book: Cycling: Serious About Your Sport.
The thinking: There are thousands of social cyclists who enjoy meeting friends for a nice ride. But over time many of these social cyclists may wish to start taking their sport more seriously and learn more about training and racing.
The concept: To create a book full of easy-to-understand technical information that helps the social cyclist start to take the sport more seriously.
The structure: Sections on the basics of cycling, plus technique, fitness and training, cross training, nutrition and training programmes.
Words and pictures: Written by a Tour de France cyclist, a personal trainer and sports nutrionist. Illustrated with colour photos, annotated photos, anatomical diagrams, graphs.
Sold in: UK, Ireland, Holland, Poland, Sweden, France, Gibraltar, Italy, Slovenia, Jordan, Singapore and Hong Kong.