Running: Serious About Your Sport

The book: Running: Serious About Your Sport.
The thinking: There are thousands of social runners who enjoy going out for a jog. But over time many of these social runners may wish to start taking their sport more seriously and learn more about training and racing.
The concept: To create a book full of easy-to-understand technical information that helps the social runner start to take the sport more seriously.
The structure: Sections on the basics of swimming, plus technique, fitness and training, cross training, nutrition and training programmes.
Words and pictures: Written by a running coach and personal trainer, sports nutritionist and sports psychologist. Illustrated with colour photos, annotated photos, anatomical diagrams.
Sold in: UK, Holland, Sweden, Denmark, Finland, Spain, Holland.