Swimming: Serious About Your Sport

The book: Swimming: Serious About Your Sport.
The thinking: There are thousands of social swimmers who simply enjoy a regular casual swim. But over time many of these social swimmers may wish to start taking their sport more seriously and learn more about training and racing.
The concept: To create a book full of easy-to-understand technical information that helps the social swimmer start to take the sport more seriously.
The structure: Sections on the basics of swimming, plus technique, fitness and training, cross training, nutrition and training programmes.
Words and pictures: Written by a swimming coach, an ex-top swimmer, a personal trainer and sports nutrionist. Illustrated with colour photos, annotated photos, anatomical diagrams.
Sold in: UK, Ireland, Poland, Germany, Gibraltar, Singapore, Hong Kong and China.
The quote: "A joy to read, informative and useful" – Triathlon magazine.