Triathlon: Serious About Your Sport

The book: Triathlon: Serious About Your Sport.
The thinking: There are thousands of runners, cyclists or swimmers who enjoy their sport. But over time many want to stretch themselves and enter a triathlon.
The concept: To create a book full of easy-to-understand technical information that helps people with a background in one sport bridge the gap and move to the multi-discipline sport of triathlon.
The structure: Sections on the basics of swimming, plus technique, fitness and training, cross training, nutrition and training programmes.
Words and pictures: Written by an experienced triathlete, a Tour de France cyclist, a swimming coach, running coach and personal trainer, sports nutrionist and sports psychologist. Illustrated with colour photos, annotated photos, anatomical diagrams.
Sold in: UK, Ireland, Poland.